“This is an opportunity to showcase our brand in a completely new way while continuing to advance a growing digitalised world,” says the French premium beauty house which becomes the latest powerful brand to support a breakthrough event.

The Moodie Davitt Report is delighted to announce that French premium beauty house Clarins has become a Platinum Partner at the pioneering Moodie Davitt Virtual Travel Retail Expo.

The Expo – which takes the form of a ‘live’ 5-day event followed by a 30-day showcase – begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.

“Clarins is delighted to take part in a first-time ever Virtual Exposition,” the company said. “This is an opportunity to showcase our brand in a completely new way while continuing to advance a growing digitalised world.”

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “I’m personally thrilled to welcome the great independent house of Clarins onboard our maiden journey. During an unforgettable trip to Clarins headquarters this February, I had the pleasure of meeting Chairman Christian Courtin-Clarins, CEO Jonathan Zrihen and Christian Laurent, President of the Travel Retail and Export Worldwide Division, together with several of their outstanding colleagues.

“Their commitment to excellence and to the vision of the group sang out loud and clear. As I wrote in my Blog on the way back to London, there’s a real feeling of spirit and sheer joie de vivre that underpins this remarkable company, for which innovation is an integral part of their DNA.”

(Left to right) Jonathan Zrihen, Martin Moodie, Christian Courtin-Clarins and Christian Laurent share a fun moment at Clarins HQ this February. Christian Courtin-Clarins is a passionate fan of Parisian club Racing 92 and French rugby in general.

Virtual becomes Reality as a pioneering event takes digital shape

This panorama shows the Knowledge Hub (home to the Symposium, Workshops and Awards); the Exhibition Hub (the Expo itself); and the Experience Hub (incorporating a multi-category Engagement Zone). Note the Press Centre, Association Lounge and Help Centre.

Inside the Press Centre: The Moodie Davitt Virtual Travel Retail Expo is not a parochial event; we will be encouraging preferred B2B media partners; specialist consumer press; and KOLs to attend to maximise visibility for our Exhibitor Partners.

[The Virtual Travel Retail Expo is part of a stable of Virtual events organised by the newly created Moodie Davitt Virtual Expo Company. Click on the icon for details. For details on the Virtual Travel Retail Expo please contact Martin Moodie at Martin@MoodieDavittReport.com]

Tales of class, from Dan Carter to Christian Courtin-Clarins

I realised that in Clarins you have a group that can foot it with and sometimes excel the biggest and best beauty houses in terms of R&D, product creation, packaging, marketing, merchandising and CSR.

Read more from The Moodie Blog.

Notes on Clarins

Clarins was founded in 1954 by Jacques Courtin-Clarins, who opened his first Clarins Institute with the pioneering belief that wellbeing and happiness were inextricably linked to beauty – a holistic vision that he was the first to express and apply.

After going public in 1984, and in keeping with the independent spirit and values of Jacques Courtin-Clarins, the company decided in 2008 to reject what it saw as the short-termism of the stock exchange and delist.

The Courtin-Clarins family has continued to drive the company to new heights ever since, underpinned by an enduring commitment to core values, including permanent innovation, natural ingredients, spa expertise, a perennial focus on customer consultation, respecting nature, and protecting biodiversity.

The portfolio ranges across cleansers & toners, face creams, serums, rebalancing oils and body care. Top Clarins products include: Clarins Double Serum; Gentle Foaming Cleanser with Cottonseed – Normal/Combination Skin; Instant Eye Make-Up Remover; Hand and Nail Treatment Cream; Blue Orchid Treatment Oil – De-hydrated Skin.

Clarins customers are able to access products online and in some 19,000 points of sale across 130 countries worldwide.