INTERNATIONAL. One of the world’s most influential news organisations, CNN International, has signed up as a Media Partner for the Virtual Travel Retail Expo, which takes place on 11-15 October. CNN International is viewed daily by hundreds of millions of consumers worldwide, across multiple media platforms.
In addition, Global Commercial Distribution Director Rachelle Peterson will speak during a special Knowledge Hub session on the cruise market on Wednesday 13 October.
As reported, the Virtual Travel Retail Expo is owned by The Moodie Davitt Report in partnership with digital and design agency FILTR.QINGWA (and co-organised this year by the Hainan Provincial Bureau of International Economic Development).
CNN International’s teams will co-promote the event with The Moodie Davitt Report via social media, and will attend the event to discuss partnership opportunities for digital content and advertising platform CNN TAP.
As Global Commercial Distribution Director for CNN International at WarnerMedia, Rachelle Peterson manages the company’s B2B distribution business, ensuring linear and digital delivery of CNN International and WarnerMedia feature programming to hotels and live streaming and VOD content to airlines, cruise and other commercial sectors.
Peterson also has a remit to develop new and exciting ideas that reflect the way that travellers of today consume content on the go – one of the themes of the session in which she will take part at the Expo.
Among other topics, she will discuss the impact of COVID-19 on the traveller mindset, address new consumer thinking about travel and shopping, and home in on what the cruise guest will expect from the travel experience post-crisis.
In 2019 Peterson created and developed CNN TAP, which monetises travel technology through CNN’s business partners Wi-Fi connectivity. The programme delivers sponsorship campaigns aimed at guests and passengers across hotels, cruiselines, airlines, airports as well as shopping malls and transport companies in the CNN Traveller Network.
The Moodie Davitt Report President Dermot Davitt said: “We are delighted to be working with such a prominent, influential and trusted media brand as CNN International for this year’s event. We are confident that the partnership will help further the global reach of the Virtual Travel Retail Expo.”
To register for the Virtual Travel Retail Expo, please click here.