INTERNATIONAL. Pernod Ricard Global Travel Retail has this morning confirmed its involvement in the travel retail industry’s premier virtual and physical events later this year.

The leading drinks company will participate in both the Virtual Travel Retail Expo (11-15 October) run by The Moodie Davitt Report (with partner FILTR.QINGWA) and the TFWA World Exhibition & Conference in Cannes (24-28 October).

The company said it has several major announcements to make during the events, including leveraging both occasions to release news on new product development and key corporate and retail projects that will shape its activity within the travel retail channel moving forwards. 

Pernod Ricard GTR CEO Mohit Lal shared his thoughts on the double participation: “It was an easy decision to confirm our presence at both the Moodie Davitt Report Virtual Travel Retail Expo and the TFWA World Exhibition & Conference. 

“Last year we saw great success as a platinum partner for the Virtual Travel Retail Expo, and so it made sense to team up with Martin, Dermot and their team again to showcase not only what our brands, but Pernod Ricard GTR as a Group is delivering within the channel.

“This event allows us to connect with our customers and other valued partners around the world, albeit virtually for now, ensuring we continue to cement ourselves as a company leading the way in topic areas like digitalisation and retail theatre innovation.  

“The TFWA World Exhibition & Conference in Cannes is a key event in the travel retail calendar and provides us with the perfect opportunity to present our innovations and how we can support our customers and the channel, after what has been a difficult 18 months. We are excited to return and showcase brand strength, brand innovations and our success stories, regrouping once again with a true spirit of conviviality.”

For details on the Cannes event please visit

TFWA has reported encouraging commitment from retailers and brands to attend the Cannes show, which will take place in October, health situation permitting

Pernod Ricard Global Travel Retail’s support of both events underlines their complementary roles. “We are excited to return and showcase brand strength, brand innovations and our success stories, regrouping once again with a true spirit of conviviality,” says Mohit Lal of the physical Cannes event. In turn, the Virtual Travel Retail Expo offers an ideal opportunity to champion excellence in areas such as  digitalisation and retail theatre innovation, he adds.

The Virtual Travel Retail Expo has attracted strong support from retailers, brands and airports, with many who attended the acclaimed inaugural event in 2020 pledging to return.

For exhibitors, the event features a range of Virtual Stands at different price levels, each offering a high-class digital experience, and unrivalled visibility to the global travel retail community in these difficult times. The booking deadline for exhibitors is 16 August.

On 8 July The Moodie Davitt Report and Stand & Experience Partner FILTR.QINGWA hosted a Virtual Travel Retail Expo 2021 masterclass to introduce the new bespoke virtual event platform that the two companies have jointly invested in. Click here for more details about the experience and to view the masterclass.

The ‘Hainan Discovery’ zone is one of several enhancements to the Virtual Travel Retail Expo for 2021