After J International boasts renowned expertise in all things K-Beauty 

Leading South Korean travel retail specialist After J International will be showcasing its K-Beauty and K-Fashion expertise within the Hainan Discovery Zone at the upcoming Virtual Travel Retail Expo, set for 11-15 October.

After J International is renowned for its expertise in bringing K-Beauty (Korean Beauty) and K-Fashion (Korean Fashion) brands to South Korean and international travel retail consumers.

The company famously introduced JM Solution, a leading Korean sheet mask brand, to duty free in early 2017. After J International helped to lead JM Solution into the top tier of K-Beauty brands in South Korean duty free within six months. It recorded sales of US$10 million in 2017 and soared to around US$200 million in pre-pandemic 2019.

Other key brands in the portfolio include d’Alba, well known for its white truffle spray serum, TirTir, Dr.Pepti, Shangpree, Dr Lacto, Jungsaemmool, Optatum, Hince, Cosmetea, 16brand, A’pieu, Dr. Different, Reduire, GIK, ReNK and more.

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The company has recently secured a breakthrough listing with Hainan Tourism Investment Duty Free Co (HTDF) at Hainan Tourism Duty Free Shopping Complex for a range of K-Beauty bands and is now gearing up to expand further in Hainan, as well as in Mainland China and internationally.

The Hainan Discovery zone is shaping up as one of the stand-outs of the Virtual Travel Retail Expo. Other than After J International, exhibitors include China Duty Free Group (a gateway to its extraordinary standalone CDFG City), Shenzhen Duty Free (Times DF), Lagardère Travel Retail China, Wangfujing Duty Free and GDF Plaza (Hainan Developments Holdings).

Besides the multiple retailer exhibitors, Hainan Provincial Bureau of International Economic Development (Hainan IEDB) is hosting Hainan Discovery and also exhibiting. Other exhibitors in the zone include leading Chinese enterprise and marketing cloud platform iClick; Hong Kong-based logistics specialist Global Drinks Ltd; travel analyst ForwardKeys; Expo owner The Moodie Davitt Report and its event partner FILTR.QINGWA.

The island’s leading consumer media, Hainan Hinews Media Co, will showcase from a special suite while producing live coverage from the various exhibitors’ stands for broadcasting island-wide.

The all-digital Virtual Travel Retail Expo is owned by The Moodie Davitt Report with FILTR.QINGWA as support partner and event curator. The Hainan Provincial Bureau of Intentional Economic Development (Hainan IEDB) is the official co-organiser of the 2021 event.

After J International recently secured a widespread multiple listing for several K-Beauty brands with Hainan Tourism Investment Duty Free Co at Hainan Tourism Duty Free Shopping Complex in Sanya

After J International has introduced the hugely popular sheet mask brand JM Solution to Hainan

Contact: If you would like to meet Co-Founders Eunkyung (Lydia) Lee and Hwasun (Hannah) Kim or their experienced consultant Hong Chang Min (Allen Hong) at the Virtual Travel Retail Expo please email or or

Martin Moodie profiled After J International earlier this year in The Moodie Davitt Magazine, interviewing Co-Founders Eunkyung (Lydia) Lee and Hwasun (Hannah) Kim. Click on the image to download.

After J International has brought plenty of diversity to the K-Beauty offer at Hainan Tourism Duty Free Shopping Complex, including (from above) JM Solution, Shangpree, Optatum, Dr Lacto and more

Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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