One visitor = one tree. That is the simple formula being adopted by the Moodie Davitt Virtual Travel Retail Expo as it announces an ambitious roll-out of The Trinity Forest Project to mark World Environment Day today.
The theme for World Environment Day 2020 is ‘Time for Nature’, a premise based on nature’s role in providing the essential infrastructure that supports life on earth and human development.
The Trinity Forest Project, soft launched at The Trinity Forum in Doha last year, is powered by One Tree Planted, a 501(c)(3) non-profit organisation. For every visitor to the Moodie Davitt Virtual Travel Retail Expo 2020, The Moodie Davitt Report will fund the planting of a tree.
The same principle will underpin all future Virtual Expos run by the newly formed Moodie Davitt Virtual Expo Company.
As reported, the new entity represents The Moodie Davitt Report’s diversification outside travel retail, starting with the launch of Wellbeing World, a Virtual Expo for both trade and consumer audiences across domestic and online channels to be held this November and December.
One Tree Planted is an environmental charity dedicated to making it easier for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts around the world by planting trees.
Since its inauguration in 2014, One Tree Planted has more than doubled the number of trees planted year-on-year, last year reaching 1.3 million. The organisation works with reforestation partners in North America, South America, Asia, and Africa, helping to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity.
One Tree Planted European Branch Director Louis Lagotte said: “One Tree Planted is looking forward to working with The Moodie Davitt Report in helping to fund vital reforestation projects worldwide. It is encouraging to see The Moodie Davitt Report using its position as the leading travel retail publisher to champion this cause through the ambition of The Trinity Forest Project.”
The Moodie Davitt Report Founder & Chairman Martin Moodie added: “The eco-credentials of our Virtual Expo concept, involving no carbon footprint whatsoever, make the event the perfect platform from which to roll out The Trinity Forest Project. Through a combination of our inaugural Travel Retail Virtual Expo and our exciting diversification programme outside the channel, we believe we can make a big difference in creating a better, more sustainable planet.”
*Footnote: The Trinity Forest Project is just one element of a strong CSR programme at the Moodie Davitt Virtual Travel Retail Expo. For every exhibitor, The Moodie Davitt will fund a life-changing cleft operation for a child through The Smile Train. And FILTR, our partner in curating the Virtual Expo, has pledged to donate 5% of all design fees from the event to ImpactHK – the 2020 nominated charity of Women in Travel Retail (WiTR).
ImpactHK supports the homeless in Hong Kong with a particular focus on women and the aged. Women on the streets, as in many other cities, are particularly vulnerable and susceptible to abuse and attack.