INTERNATIONAL. Unilever, Mazaya, Halewood Wines & Spirits, Augustinus Bader, Cavendish & Harvey and Smart Project are among the latest exhibitors to sign up for the inaugural Moodie Davitt Virtual Travel Retail Expo, as momentum builds behind what will be the defining industry event of the year.
As reported, the unique five-day ‘live’ Expo takes place on 12-16 October, followed by a 30-day showcase (click here to register). It features a star-studded series of activities, including a Symposium, category workshops and a new consumer research initiative.
Exhibitor partners small and large are being drawn by the combination of a top-quality digital showcase offering multiple interactive touchpoints and unlimited brand information display. There is a dedicated Expo and Media support package for all brands. A stellar visitor audience comprising travel retail and airport executives is promised.
We bring you reaction from some of our recently confirmed partners below.
Representing fast-growing shisha brand Mazaya, Global Duty Free Manager Rawan Elayyan said: “The whole idea of a virtual expo resonates well with Mazaya as we’re a young dynamic brand with a flair for innovation. The fact that we still get the chance to interact with buyers and operators in the midst of all restrictions is exactly what our industry needs to cope with the ‘new normal’. The Virtual Expo is such an unconventional and immersive experience and we’re glad to be among the first tobacco brands to take part in it.”
From wines & spirits company Halewood, which owns powerhouse brand Whitley Neill, Head of Global Travel Retail Eamon Prunty said: “We are very excited to be taking part in the innovative Moodie Davitt Virtual Travel Retail Expo. This forum allows our industry to convene virtually by embracing technology and allows us a platform to showcase our portfolio across the global travel retail community. The Expo is very relevant, given the current challenging global economic conditions, and we look forward to participating in the event.”
Moscow-based marketing agency Smart Project is also looking forward to connecting with the industry through the Virtual Expo. CEO and Founder Nadia Emelyanenko said: “With the sudden and acute crisis we are all going through, there is almost zero business activity in the travel retail sector. At the same time the support of our business partner peers promises great opportunities in the future. We decided to look at things from a new perspective: it is now extremely important not to stop working, but to transfer our business into the digital space.”
All exhibitor partners at the Virtual Expo will benefit from:
*Unrivalled visibility at the defining travel retail industry event in 2020
*The opportunity to exhibit to a powerhouse visitor audience that includes the world’s leading airports and travel retailers, across all channels
*A high-quality digital experience
*A range of pricing options to suit all budgets
*In-depth visitor analytics for the entire period
*A dedicated support package that includes complimentary Expo Guide advertising
*Strong editorial support up to and during the event through The Moodie Davitt Report, our other Preferred Media Partners (who will be able to showcase their digital publications in the official Press Centre) and visiting KOLs.
*Access to the event’s Knowledge Hub, featuring a Symposium, category workshops and a new consumer research initiative.
Registration is free for buyers, exhibitors and preferred media partners. (Click here to register). As reported, The Moodie Davitt Report is to fund a cleft operation through the Smile Train charity for every registered exhibitor at the pioneering event.
To find out more about what the Virtual Travel Retail Expo can do for your company, and for details of our dedicated support packages, contact Irene@MoodieDavittReport.com or Martin@MoodieDavittReport.com