CHINA/INTERNATIONAL. Parfums Christian Dior today signed as a Platinum Partner of the inaugural Moodie Davitt Virtual Travel Retail Expo, now set for October.

Parfums Christian Dior Senior Vice President Travel Retail Olivier Dubos said: “We are very pleased to be part of a revolution, a new digital journey, with the first Moodie Davitt Virtual Expo, to connect with our partners and to be able to share an immersive vision of Parfums Christian Dior innovations and development strategy, with contents never seen before.

“This rich, amazing opportunity will strengthen our close partnerships around the world and will bring a vision that we will be able to share and operationally execute at our best globally.

“We want to thank Martin Moodie for this very high standard Virtual exhibition that he is bringing to the travel retail industry.”

The Moodie Davitt Virtual Travel Retail Expo takes the form of a ‘live’ 5-day event followed by a 30-day showcase. Following the cancellation of the TFWA World Exhibition yesterday, the Expo has now switched into October to respect the key Chinese Golden Week holidays and Jewish holidays. The live Expo, which features a star-studded series of events across the five days, includes a Symposium, category workshops and new consumer research findings, begins on 12 October.


The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We are so excited to have a beauty maison of the stature of Parfums Christian Dior join us on our virtual journey. Dior is a byword for innovation and excellence and their participation adds immense lustre to a premium show. We thank Dior for their belief in the concept and look forward to bringing retailers and buyers from all around the world to experience their never been seen before content.”

As reported, earlier today, China Duty Free Group (CDFG) became the inaugural Diamond Partner of the Moodie Davitt Virtual Travel Retail Expo. Parfums Christian Dior enjoys a particularly close relationship with CDFG.

Note: Click here for a recent opinion piece by Olivier Dubus, in which he outlines the closeness and power of the partnership between Dior and CDFG. Look out in coming weeks for a special Moodie Davitt Spotlight Series eZine dedicated to that partnership and to Dior’s resurgent business in China.

Dior’s Ode to the Rose: In May 2019, CDF-Sunrise Duty Free celebrated the inauguration of a unique cluster of eight luxury concept stores from some of the most illustrious names in beauty at Beijing Capital International Airport Terminal 2. One of the eight was Dior, a first of its kind store in the world for the brand, which offers a full immersion into premium skincare range, Prestige.

Thumbs up from CDFG, Beijing Capital International Airport and Dior management for an emphatic statement of Prestige

The Parfums Christian Dior boutique in the acclaimed CDF Mall in Haitang Bay

Parfums Christian Dior has launched numerous activations in the CDF Mall’s Main Atrium over the years. Pictured above is the Dior ‘Designer of Dreams’ pop-up held last October.

*Retailers flock to Virtual Expo

No trade exhibition can flourish unless there is a strong buyer-seller presence and The Moodie Davitt Report is delighted at the commitment shown by travel retailers to sending their senior management and buying teams to the Virtual Travel Retail Expo.

They include Aer Rianta International, China Duty Free Group, CNSC, Dubai Duty Free, Dufry, Duty Free Americas, Duty Free Philippines, Ever Rich Duty Free, Harding, Heinemann, James Richardson, King Power Group (HK), King Power International (Thailand), King Power Traveler, KrisShop, Lagardère Travel Retail, Landmark Management Services, Lotte Duty Free, Qatar Duty Free,  Regent Travel Retail Group, Shenzhen Duty Free, Starboard Cruise Services, Tasa Meng and 3Sixty Duty Free. Numerous other names will be confirmed soon.

Dior’s ‘greatest discovery’ – the amazing story of Capture Totale C.E.L.L. Energy

Click on the image to view the Dior Spotlight Series eZine

In a landmark edition of The Moodie Davitt Spotlight Series eZine published in January, we told the story of how the new Capture Totale C.E.L.L. Energy launch embodied all the values of Dior skincare, while taking the science behind it to a new level.

As the eZine story relates, Dior used artificial intelligence to go beyond visible signs. It was thus able to measure what, up until now, was considered immeasurable – the key to our perception of age: the face’s visible health and vitality.

The result is what Dior calls a “major discovery about stem cells”, one “so incredible” that it has driven the creation of a new range focused on the restoration of cellular energy to reactivate the skin’s vital functions and youthful beauty.