INTERNATIONAL. The Moodie Davitt Virtual Travel Retail Expo has attracted almost 90 exhibitors representing hundreds of brands, with numerous other agreements close to being finalised and more partnerships to be announced in coming days.
As reported, the unique five-day ‘live’ Expo takes place on 12-16 October, followed by a 30-day showcase (click here to register). It features a star-studded series of activities, including a Symposium, category workshops and a new consumer research initiative.
The response to The Moodie Davitt Report’s initiative is encouraging against the backdrop of the most challenging period in industry history. The virtual event is set to bring the trade together at time when solidarity and partnership are needed most.
As reported, registration is free for buyers, exhibitors and preferred media partners. Dubai Duty Free, the world’s biggest single airport travel retail business, is presenting those registered Expo visitors with multiple prospects to win grand prizes in its Millennium Millionaire and Finest Surprise draws (click here to register).
There is also a strong CSR support element to the Virtual Expo. The Moodie Davitt Report is to fund a cleft operation through the Smile Train charity for every registered exhibitor.
Exhibitor partners small and large (full list to date below) are being drawn by the combination of a top-quality digital showcase offering multiple interactive touchpoints and unlimited brand information display.
In addition, there is the chance for brand newness to shine through The QDF Factor, an unprecedented initiative to encourage and champion creativity, the brainchild of Qatar Duty Free and The Moodie Davitt Report.
The QDF Factor, launched earlier this month, is a competition open to all brands, both within or outside the travel retail channel, that offers a top prize of a complimentary, six-month listing and high-profile promotion at Qatar Duty Free’s award-winning retail offer in Hamad International Airport, Doha. The victor will also win a six-month US$50,000 multi-media advertising campaign with The Moodie Davitt Report.
The winner will be revealed by Qatar Duty Free at the inaugural Moodie Davitt Virtual Travel Retail Expo, where Qatar Duty Free is a Diamond Partner.