Simon is the Sustainability Director at creative consultancy PIE Factory with 13+ years’ experience as a sustainability consultant in designing, implementation and strategic communication of sustainability strategies for brands who want to maximise positive environmental and social impact and create innovative sustainable solutions. Simon and his team at PIE Factory specialise in developing sustainable strategy into meaningful customer and brand experiences, including his latest work for Pernod Ricard, contributing to the Global Travel Retail Sustainability and Responsibility Strategy.