Bacardi Global Travel Retail has spelled out the vital importance of digital innovation after becoming the latest Platinum Partner at the inaugural Moodie Davitt Virtual Travel Retail Expo.

Bacardi Global Travel Retail Managing Director Vinay Golikeri commented, “Bacardi is standing strong with our partners in global travel retail during the pandemic crisis and we remain committed to the channel for the long term.

“Right now, we see the Moodie Davitt Virtual Expo as an excellent initiative in bringing together and supporting all industry players with new thinking and innovation. There is no doubt that digital will play a significant role in how travel retail moves ahead and so we are excited by the opportunity the Expo brings to test and learn in that space.”

The Expo begins on 12 October with a 5-day ‘live’ event followed by a 30-day showcase (click here to register), just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of activities across the five days, including a Symposium, category workshops and a new consumer research initiative.

Powerful portfolio: Bacardi Global Travel Retail brings together some of the world’ s most illustrious spirits brands

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We’re delighted to be partnering with an industry player of the stature, vision, and sustained digital and innovation focus as Bacardi Global Travel Retail in this pioneering event.

“Bacardi Global Travel Retail is also synonymous with one of the greatest portfolios in the spirits industry, from Bacardi to Bombay Sapphire, Aberfeldy to Dewar’s; and Grey Goose to Patrón; along with other international and regional favourites. Vinay and the whole Bacardi organisation to the very highest level are hugely committed to this channel and their support of the Virtual Travel Retail Expo underlines that fact.” [Click here for a recent interview by Martin Moodie with Vinay Golikeri]

The acclaimed Bombay Sapphire ‘Stir Creativity’ activation with Heinemann at Sydney Airport in late 2019

Note: For enquiries about exhibiting at the Moodie Davitt Virtual Travel Retail Expo, please contact Martin Moodie at Martin@MoodieDavittReport. The event has exceeded its target and  only a few positions remain. Registration for retailers/buyers is free and each week up to and including the Expo itself, all registered retail representatives have the chance to win US$1 million or a luxury car via the Dubai Duty Free Millennium Millionaire and Finest Surprise prize draws. The next draw is this Friday, 31 July.

(4) Sweet spot: An Aberfeldy 16 honey serve courtesy of Ever Rich Duty Free at Taouyan International Airport (5) A colourful makeover for Chinese New Year from Patrón (6) Destination appeal with the Grey Goose City Packs Collection

Last December in Miami Airport, Bacardi created a spectacular Caribbean backdrop with Duty Free Americas to showcase the Bacardi brand’s premium credentials

On the scent of a fine single malt: Vaporisers help consumers appreciate the Aberfeldy character in Taiwan

Up close and personal(ised) at San Juan Cruise Port Terminal