Leading sunglasses companies — including Kering Eyewear, Luxottica Group, Marchon, Marcolin and Safilo — have announced that the Sunglasses Workshop 2020 will take place at the inaugural Moodie Davitt Virtual Travel Retail Expo on 14 October.
It is the 12th consecutive year of the annual sunglasses workshop event, usually held during the TFWA World Exhibition, and the first year in which it embraces a virtual format. The Virtual Travel Retail Expo runs from 12 to 16 October (click here to register).
As with previous Sunglasses Workshops, the session will be managed by integrated retail, design and communications agency Filtr and moderated by The Moodie Davitt Report.
The dynamic digital workshop, themed ‘All Eyes On…Recovery,’ will be live-streamed to a global audience. It will highlight the category’s changing role in travel retail and offer new solutions for all stakeholders to recover and thrive in the post-COVID-19 landscape.
The programme will include the launch of a pioneering new Sunglasses Panel in partnership with Generation Research, as well as real-time attendee polls and a live Q&A. The All Eyes On…Recovery workshop will be available on-demand through the official Virtual Travel Retail Expo platform.
The Sunglasses Awards component will be put on hold for this year’s event. Instead, the workshop will focus on how the category can contribute to travel retail’s global recovery.
Co-hosts Kering Eyewear, Luxottica Group, Marchon, Marcolin and Safilo said that the virtual format allows for broader audience attendance. They also stressed the importance for unity within the sunglasses category during these unprecedented times.
“For over a decade, the sunglasses suppliers have been collaborating to advance the interests of the category as a whole,” said the co-hosts. “Never have we individually or collectively been more challenged than at present, so our 2020 Workshop is the crescendo of these efforts.”
They added, “We will fly the category flag more than ever, and view this as more than an event. It is a symbol of our strength, resilience and commitment as we work together towards the recovery of not only our category, but the entire channel, and to emerge stronger, as one.”
Virtual becomes reality for the Sunglasses Workshop 2020