American wellbeing company Bath & Body Works, distributed in travel retail through Essence Corp, will be debuting the ‘You’re The One’ fragrance at the Virtual Travel Retail Expo.
Bath and Body Works is one of the world’s leading speciality retailers for body, hand and home fragrance products.
The brand will be extending into the travel retail channel at the upcoming Virtual Travel Retail Expo (11-15 October), where it seeks to connect with travel retailers and outline its ambitions for the sector.
You’re The One is a festive fragrance designed for the holiday season. It offers soft rose, white birch and strawberry notes and comes in a variety of vibrant, sparkling fragrance bottles. The scent is available as an Eau de Parfum, Glowing Body Scrub, Sparkling Body Scrub, Glowing Body Butter, Aloe + Vitamin E Shower Gel, 24-Hour Moisture Body Lotion, Whipped Glowtion, 24-Hour Moisture Ultra Shea Body Cream, Fine Fragrance Mist, and Moisturising Body Wash.
It is also available in travel-friendly, on-the-go formats such as the Mini Body Wash, Mini Body Cream and Mini Face & Body Mist.
The You’re The One edp features a higher concentration of fragrance oils for a longer-lasting scent; while the Glowing Body Scrub has been infused with Shea butter and vitamin E that gently scrub and smooth the skin. The Shea and cocoa butter-infused Moisturising Body Wash cleanses and hydrates the skin and provides 24-hour nourishing hydration.
The fragrance is the latest addition to the brand’s portfolio of over 20 Signature Collection scents. This includes Gingham, Bath and Body Works’ current best-selling fragrance, and customer-favourite scent, Japanese Cherry Blossom.
In addition to body care products, Bath and Body Works also offers a scented home range that includes three-wick candles, diffusers and liquid hand soaps.
Bath & Body Works currently has 1,750 company-operated locations and in North America, and 300 international franchise locations.
As reported, Miami-based Essence Corp was named global travel retail distributor for the Bath & Body Works brand in May 2021. The family-owned master distributor of fragrances & cosmetics has been distributor for L Brands in the Americas since 2014, covering Victoria’s Secret and Bath & Body Works. This new agreement extends the Bath & Body Works partnership worldwide.
Commenting on Bath & Body Works’ plans for the travel retail sector, Essence Corp Vice President Sales Antoine Bona said: “Essence Corp is proud to announce that Bath & Body Works will participate in the Virtual Travel Retail Expo 2021. As the newly appointed global travel retail distributors, we believe that the Expo provides us with a great opportunity to present Bath & Body Works outside of the Americas and gauge business opportunities with new travel retail operators.”
For more on the Virtual Travel Retail Expo, or to register, click on this link.