“An innovative way to connect with our partners around the world… there are plenty of ways to showcase, share and connect. We are only limited by our imagination,” says Beam Suntory Global Head Of Marketing Travel Retail Ed Stening.

Drinks powerhouse Beam Suntory* has become a Platinum Partner for The Moodie Davitt Virtual Travel Retail Expo to be held this September and October.

Beam Suntory, whose mission is be the world’s most-admired, fastest-growing premium spirits company, owns a host of blue-chip brands including Jim Beam, Maker’s Mark and Knob Creek; Suntory whisky, The Yamazaki and Hibiki; Courvoisier; Sipsmith gin; Cruzan rum; Hornitos tequila and many others.

As reported, the industry’s pioneering Virtual Expo will be held via a live event (now extended by popular demand to five days, 7-11 September) and a 30-day follow-up showcase in which all exhibitors can still engage with retailers and buyers worldwide. Interest from potential exhibitors has been soaring, while many of the world’s leading travel retailers have confirmed their attendance.

Beam Suntory Global Head Of Marketing – Travel Retail Ed Stening said: “Beam Suntory are excited to be Platinum Partners for the Virtual Travel Retail Expo. This is a great example of leadership in times of crisis, so thank you The Moodie Davitt Report for leading from the front.

“I see this platform as an innovative way to connect with our partners from around the world, and plan for a stronger future for travel retail. There are plenty of ways to showcase, share and connect here – we are only really limited by our imagination. Well done team.”

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We are thrilled to have a brand house of the stature of Beam Suntory as a pioneering Platinum Partner. Besides having an outstanding range of quality spirits, Beam Suntory is one of the drinks industry’s great innovators and we are delighted that they see our Virtual Travel Retail Expo in that context.”

In related news, industry giant Dufry and Flemingo-owned cruise concessionaire Harding have become the latest travel retailers to commit to sending their senior management and buying teams. Next week The Moodie Davitt Report will release details of a high-power Virtual Symposium line-up, featuring many of the most influential executives in the industry.

Our design team’s mock-up shows the Virtual Travel Retail Expo’s public area and some of the key areas within it, including Knowledge Hub, Exhibition Hub and Experience Hub

Buyers and retailers from all over the world, from Auckland to Anchorage, Brisbane to Basle, Perth to Paris will be able to visit the Virtual Travel Retail Expo without leaving their desks.

Another of our designer’s impressions, showing how an individual product zone might look. Brand companies then have the ability to curate their Virtual Stand & Experience to their own requirements. [Image: FILTR]

Buyers can enter a private Engagement Zone within the Platinum Partners’ Virtual Stands

Heavy retailer and buyer attendance

Retailers and buyers will not have to spend a single cent in attending – registration is free, and the virtual format means no travel & entertainment nor accommodation costs, and no time lost from the office. Other than funding their Virtual Stand & Experience (priced in three accessibly priced tiers), exhibitors have no other costs.

Other travel retailers to confirm attendance to date include Aer Rianta International, China Duty Free Group, Dubai Duty Free, Ever Rich Duty Free, King Power Group (HK), King Power International (Thailand), King Power Traveler, Qatar Duty Free, Shenzhen Duty Free and 3Sixty Duty Free. The Moodie Davitt Report will use its unrivalled contacts in the retailer and airport community to encourage attendance.

As reported, Seva Group, the powerful distribution specialist and border store retailer owned by Severino Pušić, is a landmark partner of the event.

A detailed Exhibitors presentation, including rates, tiers and technical details is now available. The presentation includes a range of Virtual Stand & Experience templates created by Singapore and London-based integrated retail, marketing and design agency FILTR, The Moodie Davitt Report’s Virtual Stand & Experience Partner for the Expo. Please contact Gemma Aldridge at Gemma@MoodieDavittReport.com for details.


Recent Beam Suntory News

Beam Suntory and Southern Glazer’s Wine & Spirits (SGWS) have partnered to pledge US$1 million in support of bar and restaurant employees impacted by the COVID-19 pandemic crisis.

The funds will be allocated to the United States Bartenders Guild (USBG) Foundation’s Emergency Assistance Programme and the Restaurant Workers Community Foundation.

“Extraordinary times call for extraordinary action. We are proud to support the trade community and their livelihoods, as they are part of our extended Beam Suntory family.” — Beam Suntory President and CEO Albert Baladi

In addition, Beam Suntory is also working with its partner distributors to help local organisations support the drinks trade in their communities. They include Major Brands, Badger Liquor, Fedway Associates, Allied Beverages Group, Empire Distributors, Best Brands, and Horizon Beverage Group.