Diageo Global Travel has become a Platinum Partner for the highly anticipated Moodie Davitt Virtual Travel Retail Expo in October.

As a global leader in beverage alcohol – and maker of Johnnie Walker, Baileys, Tanqueray and The Singleton among other global giants – Diageo will be showcasing its spirits category strategy at the conference.

“Join Diageo to hear about their strategy to make the spirits category a major growth driver in travel retail,” the company said. “Diageo will share the consumer-centric growth levers that can drive market share and premiumisation, as well as plans to accelerate the development of an omnichannel retail ecosystem.”

Diageo Global Travel Managing Director Eduardo Barp commented: “We are delighted to partner with Moodie Davitt for their first-ever Virtual Travel Retail Expo. As an industry facing great challenges this year, it is important that we come together, support each other and work on solutions to sustainably grow the travel retail business once again.

“We are looking forward to sharing our expertise in innovation, taking our customers through our new strategic approach and hearing from other industry leaders on the exciting plans that lie ahead for travel retail this year and beyond.”

The Virtual Travel Retail Expo has attracted 100 exhibitors representing a stellar line-up of industry leaders as well as many exciting independents

The Moodie Davitt Report Founder & Chairman Martin Moodie said, “We welcome Diageo to our pioneering Virtual Travel Retail Expo. The company brings a roll-call of famous global brands to the event and a true global leader’s perspective on how the travel retail channel must evolve in order to prosper during and post the COVID-19 era.

“We’re delighted with the stellar line-up of brand companies that the Virtual Expo has attracted, and Diageo represents the icing on the cake as we move closer to this landmark occasion.”

Diageo boasts one of the world’s great brand portfolios, embracing household names such as Johnnie Walker and Baileys, and renowned connoisseur’s choices such as the outstanding Islay single malt whisky Lagavulin

About the Virtual Travel Retail Expo

The Moodie Davitt Virtual Travel Retail Expo is a pioneering virtual trade show and symposium, complete with Exhibition Hub, Knowledge Hub (Symposium and Workshops) and Experience Hub (an immersive engagement zone).

As evidenced by an outstanding line-up of exhibitors, it is a premium event for a premium audience. The unique five-day ‘live’ Expo takes place on 12-16 October and is set to be the defining travel retail industry happening in 2020.

Registration is free for buyers, exhibitors and preferred media partners. Dubai Duty Free, the world’s biggest single airport travel retail business, is presenting those registered Expo visitors with multiple prospects to win grand weekly prizes in its Millennium Millionaire and Finest Surprise draws (click here to register).