Filorga returns to the Virtual Travel Retail Expo as a Gold Partner, where it will highlight new product innovations and showcase its medical anchorage, advanced technologies and innovative textures

Filorga’s best-selling product, the Optim-Eyes, has been enhanced with a triple action formula and new technology

Skincare brand Filorga will be showcasing its NCEF Shot and Optim-Eyes product innovations at the upcoming Virtual Travel Retail Expo on 11-15 October.

The NCEF Shot is a ten-day anti-ageing treatment that boosts the skin with new cells. The enhanced poly-revitalising concentrate combines the brand’s NCEF star technology with a powerful marine biotechnology complex. Each shot offers a daily dose of active skincare ingredients, which offer the equivalent of 1 meso-injection.

Clinical tests revealed that after ten days, wrinkles are reduced by -25%, skin slackening is lessened by -16% and radiance is boosted by +21%.

The NCEF Shot is the latest addition to the NCEF-Reverse range, which comprises the NCEF-Essence, NCEF-Intensive, NCEF-Reverse or NCEF-Reverse Mat, NCEF-Reverse Eyes and NCEF-Night Mask.

Filorga’s best-selling product the Optim-Eyes Intensive Revitalising Eye Contour Cream has been reformulated with Melaton-Eyes technology. The triple-action formula, made with Chrysine, powerful lymphatic circulation-boosting peptides and hyaluronic acids, erases dark circles, reduces puffiness and smooths fine lines. Melaton-eyes technology uses an energising peptide to boost cellular activity and prevent the appearance of tired eyes.

The Optim-Eyes Anti-Fatigue Expert range comprises the Optim-Eyes Intensive Revitalising Eye Contour Cream, Optim-Eyes 3-in-1 Cleansing Lotion, Optim-Eyes Lashes and Brows Double Care Formula and Optim Eyes Patch.

On 23 April, Filorga China hosted a special VIP event that showcased the new Optim-Eyes Intensive Revitalising Eye Contour cream

The event combined retailtainment, livestreaming, product exploration and panel discussions to highlight the many skincare benefits of the enhanced Optim-Eyes formula

Filorga celebrated the new Optim-Eyes Intensive Revitalising Eye Contour cream with a VIP event at the Langyuan Village in China, on 23 April.

The event featured an immersive tunnel, interactive virtual wall, expert panel discussion,KOL-powered livestreams, experiential product zone and micro-film launch.

The livestreaming sessions followed three themes: Nightlife at the Office, Nightlife at GameBar and Nightlife at Laboratory. The first session shared the perspectives of top professionals and how tired eyes can impact productivity, while the second boasted a stellar line-up of top KOLs and incorporated gamification elements.

The third session featured an expert panel of skincare professionals who highlighted the many benefits of the Optim-Eyes range.

(Above and below) Filorga hosted three livestream sessions, featuring office workers, KOLs and skincare experts, to offer different perspectives on the Optim-Eyes range

At the Virtual Travel Retail Expo, Filorga aims to increase its presence among travel retail stakeholders, strengthen relationships and immerse Expo visitors in the brand universe. Its approach will highlight the brand’s three USPs: medical anchorage, advanced technologies and innovative textures.

Filorga is a Gold Partner and a returning exhibitor of the Virtual Travel Retail Expo. Commenting on the brand’s participation to the pioneering virtual event, Global Travel Retail Director Nicolas Rimeau said: “With this second edition, The Moodie Davitt Report reaffirms the full necessity and ability of travel retail to adapt to the ‘new normal’.

“I’m a strong advocate of the resilience of our industry and as a Gold Partner for the second year in a row, our teams are excited to showcase to all the retailers the amazing accomplishments achieved during the past year in terms of product innovation, digitalisation and evolution of our brand concept in spite of this challenging context. Looking forward to meeting all of you at our virtual booth.”

The NCEF-Shot delivers the equivalent of one meso-injection of active ingredients with every shot

A relatively new brand in the channel, Filorga first launched in the channel in 2017 with Lagardère Travel Retail (Europe) and DFS Group (Asia). In three years, Filorga became a part of the top 25 brands in the skincare category and is now present in South Korea, China (including Hong Kong and Macau) Singapore and France travel retail.