CHINA. Popular Chinese WeChat consumer platform Globuy has become a Preferred Media Partner for the Moodie Davitt Virtual Travel Retail Expo in October, highlighting the event – and the exhibitors – to its 700,000 followers.
|Globuy & TripurX Contacts
WeChat: Kan (Arthur) Cong: kan681748
Email: Email: email@example.com
Globuy will be publicising the Expo extensively during the run-up to the event and then providing real-time coverage from the Exhibition Hub in October. Globuy will visit exhibitors and report on their initiatives via the WeChat platform. The media partnership builds on a strong existing alliance, which sees a selection of our stories with key Moodie Davitt brand partners appear on Globuy’s weekly Duty Free News Flash column.
The Virtual Travel Retail Expo, which takes place from 12-16 October, has attracted tremendous support from retailers, brands and airports, becoming the defining travel retail event of the year and generating great positivity during a time the industry needs it most. Registration is free for exhibitors, retailers/buyers and airports. For inquiries about registration or exhibiting please contact Martin@MoodieDavittReport.com
Globuy’s participation underlines a very strong Chinese presence at the show. China’s leading travel retailer China Duty Free Group is a Diamond Partner at the Expo and President Charles Chen a keynote speaker in a powerful Knowledge Hub line-up. Hainan Provincial Bureau of International Economic Development & Hainan Expo are joint Platinum Partners, and long-established downtown duty free retailer CNSC is sending its management and buying team to the event. They will also be joined in attending by powerful Beijing-based department store operator Wangfujing Group, which was recently granted a licence to sell duty free goods by the Ministry of Finance.
Globuy traffic has doubled year-on-year during the first half of 2020, with the platform now enjoying just under 750,000 followers and generating over 8 million WeChat views in the first half.
Globuy recently opened official video accounts on TikTok and WeChat, allowing more creative and compelling content to be shown in the near future.
Globuy is soon beginning an ambitious live streaming project, broadcast on omni-platforms, for example on sister company’s fast-growing TripurX WeChat mini program, RED and TikTok. The live streaming platform (increasingly popular in China) will feature a range of duty free products, including a constant focus on skincare and makeup knowhow. It will also offer tips about shopping in duty free, online and offline.
Globuy said: “Even though the recovery of outbound tourism will not be easy this year, we have never slowed down in creating useful content and always bringing latest news about the travel retail industry to our followers. We have worked hard to attract more Chinese consumers who are interested in duty free shopping and those who want to know more about the beauty, fashion and other categories.”
Globuy’s team plans an extensive visit to the offshore duty free shops in Hainan province during coming months. “Due to Hainan’s extended offshore duty free shopping policy, it must become the hottest travel destination to Chinese citizens this year, and a rare place where customers can purchase duty free goods.”
Globuy Founder Kan (Arthur) Cong said: “We plan to devote extensive coverage to the Virtual Travel Retail Expo and to the many great brands who are exhibiting – bringing the event to our huge Chinese consumer base.”