INTERNATIONAL. The Moodie Davitt Report has appointed Singapore-based integrated retail, marketing and design agency FILTR as its Virtual Stand & Experience Partner for the inaugural Moodie Davitt Travel Retail Expo, to be held in September and October.
FILTR, which already works with a range of brands across global travel retail, will provide an Account Manager for every exhibitor.
The agency will help guide brands and other exhibitors through all the technical requirements and ensure that their Virtual Experience Stands are curated to a high standard. FILTR will also provide a full press centre service at the expo to ensure maximum visibility worldwide for exhibitors.
In response to overwhelmingly positive exhibitor feedback, the ‘live’ component of the Expo has now been extended to three days (currently set for 9-11 September but adjustable in light of an evolving COVID-19 situation), followed by a 30-day Online Amplification period when all Virtual Experience Stands will remain online 24 hours per day.
Delegates to the event will still be able to access material and downloads during the Online Amplification period and exhibitors can continue to receive visitor analytics across the entire period. A full analytics report will be prepared for each exhibitor at the end of the Expo to allow them to evaluate their ROI.
As reported, travel retail’s first Virtual Expo will allow retailer and airport delegates from all over the world to visit exhibitors – offering an unrivalled level of direct buyer & airport contact. Crucially, attendance for retailers, buyers and airport executives is free.
A retailer or airport executive in, say, Auckland, New Zealand or in Anchorage, Alaska can visit the show from their desktop with no cost of travel, hotels and entertainment and no loss of time from the office.
Buyers can enter closed chat rooms with suppliers; view new launches and existing products in brochure, video and pictorial form; and much more besides in a controlled private business format.
No new or complicated software is required to participate – buyers simply need to register free of charge and have access to the internet.
As reported, many of the world’s leading travel retailers have already committed to sending their full management and buying teams. They include China Duty Free Group, Dubai Duty Free, King Power Group (HK), King Power International (Thailand), King Power Traveler, Ontario International Airport (California), Qatar Duty Free, Shenzhen Duty Free and 3Sixty Duty Free.
Alongside some confirmed exhibitors such as SEVA Group and William Grant & Sons, The Moodie Davitt Report is in discussions with many more – places are limited so early booking is advised.
Accessible pricing that recognises difficult times
Three Virtual Stand & Experience options are available to suit various budgets*, in a pricing structure that very much reflects the difficult times in which the industry finds itself. Pricing tiers are differentiated by location and size of Virtual Experience Stands.
A presentation pack will be available from 10 April.
Each exhibitor will receive complimentary advertising in the official Moodie Davitt Virtual Travel Retail Expo Guide as well as maximised publicity through The Moodie Davitt Report and official media partners, which to date include Chinese WeChat B2C platform Globuy, Vane Media of the US, and Travel Markets Insider. Travel retail’s leading filmmaker, Peter Marshall of Marshall Arts and TRUnblocked, will be providing bespoke services to those seeking additional video collateral for the Expo at a special exhibitors’ rate.
Note: Registration for the Moodie Davitt Virtual Travel Retail Expo opens on 15 April. A preliminary information pack is available from 10 April. To pre-register your interest in advance as either a delegate or as a potential exhibitor, please contact Gemma Aldridge at Gemma@moodiedavittreport.com and/or Martin Moodie at Martin@MoodieDavittReport.com