“What really excites us at Whyte & Mackay is the digital possibilities that the Expo will offer, giving us permission to break new creative boundaries,” says Whyte & Mackay Travel Retail Director Richard Trimby.

INTERNATIONAL. The Moodie Davitt Report is delighted to announce that Whyte & Mackay, one of the world’s leading spirits companies, has signed as a Platinum Partner for the inaugural Moodie Davitt Virtual Travel Retail Expo.

Whyte & Mackay is the brand owner of a renowned spirits portfolio including single malt Scotch whiskies The Dalmore, Jura, Fettercairn and Tamnavulin. The group’s diverse line-up also includes Whyte & Mackay, John Barr and Claymore Blended Whisky; Shackleton; Wildcat gin, The Woodsman, Fundad and Glayva liqueur.

The Expo – which takes the form of a ‘live’ 5-day event followed by a 30-day showcase – begins on 12 October. It features a star-studded series of events across the five days, including a Symposium, category workshops and new consumer research findings. Interest in the Expo has been tremendous and further major announcements will be made throughout next week.

Whyte & Mackay Travel Retail Director Richard Trimby said: “Whyte & Mackay is delighted to be part of the inaugural Moodie Davitt Virtual Travel Retail Expo 2020, which we believe will provide an exciting environment for us to engage with our customer partners and explore a world of new possibilities.”

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “What a privilege it is to have a brand company of the stature of Whyte & Mackay join us on this journey and have so much belief in this exciting Virtual concept. Richard and his team plan to stretch the boundaries of what normally takes place at a travel retail exhibition and I cannot wait to see it take shape. ”

“For many years travel retail has been the engine room for growth and the launchpad for innovation in our business. It is the channel that built our core brand, The Dalmore, into the dynamic global brand it is today and has provided a unique environment for us to engage new consumers and bring our brands to life.

Whyte & Mackay owns some of the world’s most-renowned single malt brands

“While the Coronavirus COVID-19 has had a devastating impact on the global business this year and the recovery path will be long and hard, we are confident that the resilience and adaptability of the industry will ensure we can return strong and vibrant in the future.

“I have known Martin [Moodie] for over 25 years and his spirit, enthusiasm and desire to innovate is an inspiration to many in the industry. The Moodie Davitt Virtual Travel Retail Expo 2020 is a creative and innovative solution for all of us to reunite and collaborate in order to build a solid and successful future together; a perfect springboard for the travel retail industry to enter a new and exciting era. ​

“What really excites us at Whyte & Mackay is the digital possibilities that the Expo will offer, giving us permission to break new creative boundaries. It will enable us to not only share our vision for the single malt business, but also to reveal some emotionally engaging content that is sure to allure travellers in the smart new world we have to create.

A Virtual Bar in the Experience Hub allows brands to offer curated experiences for buyers and/or press and KOLs

“All of us at Whyte & Mackay look forward to engaging visiting customers with new strategies, innovations and some great entertainment that will highlight the passion that goes into the making of our collection of pedigree single malts. We will have a full team on hand from the master blenders to the travel retail sales, marketing and experiential experts to ensure all those interacting with us will both benefit from and enjoy what we have to offer.”

Footnote: To discover more about the Moodie Davitt Travel Retail Virtual Expo, please email Martin Moodie at Martin@MoodieDavittReport.com or Gemma Aldridge at Gemma@MoodieDavittReport.com