Max Berger is the Chief Commercial Officer of Highsnobiety, where he oversees the company’s commercial and brand initiatives across several departments which include commerce, retail, print, new business development, and international expansion. Prior to joining Highsnobiety, Max founded several companies that operated at the intersection of e-commerce, music and lifestyle. He previously co-founded the entertainment merchandise agency, merchstore GmbH, that was acquired by the Universal Music Group.

Since joining Highsnobiety, Max has been instrumental in defining and building the company’s commerce business, bringing on brands and partners such as Prada, Netflix, Nike, Selfriges, Galerie Lafayette, Margiela and many more.