Sam Fischer is the President, Asia Pacific and Global Travel for Diageo. He is a member of Diageo PLC’s Executive Committee, with responsibilities spanning Diageo’s businesses across the Asia Pacific region (excluding India) and global travel retail.

Since joining Diageo in 2007 as General Manager of the Indochina region, Sam has held various roles, including Managing Director of Southeast Asia and Managing Director of Greater China. In this position, his responsibilities included all Diageo businesses in China, Taiwan, Hong Kong, and Macau, including the Shui Jing Fang company in Chengdu and the Chinese White Spirits business unit. He was also a member of the Asia Pacific Executive Committee.

Previously based in Singapore, Sam is one of BoardAgender’s SG50 Champions of Change, in recognition of his support for gender diversity in the Singapore business landscape.

In 2019, Burberry appointed Sam as a non-executive director and member of the remuneration and nomination committees, further asserting Diageo into the luxury space.

Sam graduated from the University of South Australia with a Bachelor of Business (Finance and Marketing) and completed the Columbia Business School Executive Development Program.