Chris Pok joined Singapore Airlines in September 2001 as a Purchasing Executive in the Commercial Supplies Department. After a stint in the Singapore Sales Corporate Marketing Department in 2010 he was posted to Jakarta as Commercial Manager Indonesia. In March 2011 he moved to Perth, Australia to take up the position of Manager Western Australia. The following year, in November 2012, Chris was posted to Amsterdam as General Manager Benelux. In August 2014 he was promoted to General Manager China. In January 2017, Chris returned to Singapore to head the Merchandising Department, and in December 2018 he was appointed CEO of Singapore Airlines’ flagship omninchannel retail arm, KrisShop.