Born and raised in London, Simon began his career with Unilever where he spent 16 years in a variety of marketing and sales roles in the UK and USA. In 2006 Simon joined Pernod Ricard in the UK, running the off-trade and then on-trade channels before becoming Commercial Director. In 2015 he moved to the HQ in Paris to take up the role of Global Business Development Director for On Trade. Then in 2017 Simon moved into the world of Travel Retail to head up the North Asia Business Unit for Pernod Ricard Global Travel Retail, including China, Korea, Taiwan, Japan, Macau and Hong Kong.